Zisu Kim
Zisu Kim
Ph.D. Student, Management Information Systems · Fox School of Business, Temple University

I am a Ph.D. student in Management Information Systems at the Fox School of Business, Temple University.

My research interests lie in Cybersecurity, Human-Technology Interaction, and Privacy Enhancing Technologies. I am broadly interested in how individuals perceive and respond to digital threats and privacy risks, and how the design of AI-mediated systems shapes user behavior and trust.

Prior to my doctoral studies, I received my M.S. in Business and Technology Management from KAIST (2023) and my B.S. in PR & Advertising from Sookmyung Women's University (2016).

News
  • Aug 2026 Paper accepted at AMCIS 2026 — When Anthropomorphic Realism Backfires
  • Jun 2026 Paper accepted at SCECR 2026 — When Anthropomorphic Realism Backfires
  • Spring 2026 Received Temple University RAIS Grant ($1,000)
  • Aug 2025 Paper accepted at AMCIS 2025 (Top 25%, SIG HCI) — When Recommendation Know You Too Well
↓ Download full CV (PDF)
Education
2024 –
present

Ph.D. in Management Information Systems

Fox School of Business, Temple University · Philadelphia, PA

Doctoral
2021 – 2023

M.S. in Business and Technology Management

College of Business, KAIST · Daejeon, South Korea

Master's
2012 – 2016

B.S. in PR & Advertising

Sookmyung Women's University · Seoul, South Korea

Undergraduate
Conference Papers
Aug 2026
Jun 2026

When Anthropomorphic Realism Backfires: Surface vs. Interpretive Ambiguity in AI-mediated IT Support Requests

32nd Americas Conference on Information Systems (AMCIS)
Statistical Challenges in Electronic Commerce Research (SCECR)

Conference Paper
Aug 2025

When Recommendation Know You Too Well: Explanation Types, Privacy Concerns, and Eye-tracking Evidence in Personalized Systems

31st Americas Conference on Information Systems (AMCIS)
Top 25% Paper · SIG HCI (Human-Computer Interaction)

Conference Paper
Jul 2023

Measuring the Emotional Impact of Phishing Emails through Face Reader and Eye Tracker

Production and Operations Management Society (POMS)

Conference Paper
Honors & Awards
Spring 2026

Research Advancement Impact Seedfunding (RAIS) — $1,000

Temple University

Spring 2025

Research Advancement Impact Seedfunding (RAIS) — $2,000

Temple University

Work Experience
Jul 2023 –
Jun 2024

Korea Institute of Science and Technology Information (KISTI)

Seoul, South Korea

Jan 2016 –
Nov 2020

HS Ad Inc.

Seoul, South Korea

Conference Papers
When Anthropomorphic Realism Backfires: Surface vs. Interpretive Ambiguity in AI-mediated IT Support Requests Forthcoming

Examines how varying levels of anthropomorphic realism in AI agents affect user behavior during IT support interactions, distinguishing between surface-level and interpretive ambiguity cues.

AMCIS 2026 · SCECR 2026
When Recommendation Know You Too Well: Explanation Types, Privacy Concerns, and Eye-tracking Evidence in Personalized Systems Published

Investigates how different explanation types in personalized recommendation systems affect users' privacy concerns, using eye-tracking methodology to capture behavioral responses.

AMCIS 2025 · Top 25%, SIG HCI
Measuring the Emotional Impact of Phishing Emails through Face Reader and Eye Tracker Published

Employs physiological and eye-tracking measures to quantify users' emotional responses to phishing email attempts, contributing to our understanding of cybersecurity threat perception.

POMS 2023